August Sports Betting Handle In Indiana Raises $169m

In August, Indiana more than doubled its overall sports handle, with a month-over- month rise of 138 percent. Indiana sportsbooks had a gross sports handle of $169,018,238 in August, compared to $70,876,622 in July, according to state figures released Friday. In August, sports betting revenue was $9,834,881, up 47.7 per cent from $6,658,465 in July.

Although New Jersey, Pennsylvania and Nevada will report their August numbers later this month, New Jersey had a handle of $315,118,805, although Pennsylvania saw $164,782,229 and Nevada reported $163,552,029 in July. Those figures are likely to rise in August, but Indiana should be compared favourably.

The Indiana sports betting market, which celebrated its one-year anniversary Sept. 1, earned a total handle of over $1 billion during July. Gov. Eric Holcomb has put in the first legal wager.

Indiana had a total handle of $187.2 million overall in February, the last full month before the coronavirus pandemic struck, a record for the state.

Indiana was boosted by the return of major professional sports, as were other states with legal sports betting. MLB began their season July 23 and a week later the NBA and NHL restarted their seasons offering bettors more opportunities in August.

With the NFL season in progress numbers should continue to rise. The Jacksonville Jaguars open their season Sunday at the Indianapolis Colts.

Indiana Sports Betting Revenue & Handle, August vs. July

Revenue Mobile Handle Total Handle
August $9.835M $143.901M $169.018M
July $6.658M $64.546M $70.877M
Change Up 47.7% Up 122.9% Up 138.5%

Strong Mobile Handle

The mobile handle was $143,900,567, a 122.9 percent rise from July’s $64,545,921, according to the August survey. The percentage of the overall mobile handle bet was 85 percent.

There are plenty of options for Indiana mobile sports betters — BetAmerica, BetMGM, BetRivers, Caesars, DraftKings, FanDuel, PointsBet and Unibet. On July 30 Unibet went live and has a collaboration with Horseshoe Hammond Casino.

And there is another on the way. TheScore Bet, which went live on Sept. 2 in Colorado, said Indiana is the next market it will reach, but no launch date has been set. The company said it would join Indiana under a multi-state market access agreement with Penn National Gaming in a news release announcing the launch of the Colorado, pending regulatory approval.

Scientific Games said it would provide its OpenSports enterprise software for the Wynn Sports app in early September, and launch OpenPlatform, a player account management system, in Indiana. It hasn’t said when Indiana will go online.

PointsBet sportsbook reached a sports betting partnership deal with the Indiana Pacers on Sept. 5, becoming the team’s official partner. The step comes a couple of months after PointsBet launched its Indiana Mobile Sports betting app.

How Did The Sportsbooks Fare?

In August, the Ameristar Casino in East Chicago, which has a relationship with DraftKings, took in handle $78,646,658, more than double their July estimate of $34,022,029.

The Blue Chip Casino In Michigan City, which has a FanDuel alliance, saw in August handle $50,751,375, also more than double its July handle of $24,468,974.

The Hollywood Lawrenceburg had an August handle of $11,720,382, almost three times its total in July, while the Belterra Casino wagered $9,903,467 in August after reporting $3,647,366 in July. For August, the Horseshoe Hammond had a total handle of $3,589,353, with its Unibet contract.

With the NBA back and the Indiana Pacers competing in the August bubble, basketball saw the highest number wagering at $55,206,838 during the month. Parlamenty bets had 43,645,276 dollars, led by other sports (36,254,527 dollars) and baseball (31,051,537).

Complete casino win (tables plus EGD) in August was $173,128,913, down 1.5 percent from $175,753,210 in July. Taxable AGR was $155,326,370 for gaming, down 3.5 percent from $160,985,772 for July.


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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.