AUDL And UltiX Sign Official Data Partnership With LSports Data

The American Ultimate Disc League (AUDL) and its majority-owned technology development business, UltiX Technology, have signed a strategic data distribution and co-development agreement with LSports Data.

SCCG Management introduced LSports to its new partners. LSports has been appointed as the AUDL’s “Official Data Partner” for the next five years, giving it exclusive rights to distribute AUDL Official Data and enhanced betting solutions to its global network of online and land-based betting partners.

Real-time data solutions

LSports CEO Dotan Lazar said: “LSports is known internationally for its real-time data solutions, including pre-match and in-play odds, bet stimulations services and more. We had been looking to partner with a fresh new sports property as we enter the North American market. 

“With twenty-two teams, 139 live events and full control over its data and video streaming assets, the AUDL provided us with the perfect launching pad.

“Our partnership with SCCG Management will help us meet the demand for more exciting and high scoring team sports from betting partners in the US and around the world.”

LSports will also collaborate with UltiX to “develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate”. 

The algorithms, which will be in use starting with the 2022 AUDL season, will aid in the development of engaging data sets and betting solutions for the betting industry.

Growth strategy

Steve Hall, AUDL CEO and Commissioner said: “A key part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract new fans to our exciting, action packed sport.

“We could not have found a better data partner to help us achieve this goal than we have with LSports. They are agile, focused, and innovative and share our vision for the huge entertainment value of our sport around the world.”

SCCG Management’s founder, Stephen Crystal, added: “We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be leading the sales and distribution of the data solutions that they will be co-developing. 

“We believe that professional ultimate and the AUDL will take off as US and international bettors discover this widely played action sport.”