Atari Signs Licencing Agreement With ICICB For Atari-Branded Hotels Outside US

Atari also signed a licencing agreement with ICICB Group to build Atari-branded hotels, the first of which would be built in select locations outside of the United States.

The first regions to house the Atari branded resorts are Dubai, Gibraltar, and Spain, with the company announcing that its partnership with the multinational holding group is in addition to the one it has with GSD Group, which covers eight cities in the United States.

Atari is entitled to 5 percentĀ of the sales earned by the facilities under the terms of the most recent deal, as well as $500,000 in the form of a non-refundable advance payment and consultancy fees.

Cryptocurrency casino

The alliance follows Atari’s announcement earlier this week of plans to build a cryptocurrency casino in conjunction with Decentral Games, which will debut under the blockchain platform’s Ethereum-backed Decentraland.

The locations will be designed “in accordance with the latest trends in hospitality,” according to Atari, with common areas that immerse guests in the video game world and the company.

Atari game playgrounds, multiple function spaces, co-working areas, restaurants and cafes, a cafe, a movie theatre, and a gym will all be available at the hotels.

A range of industries

The ICICB Group operates in a range of industries, including digital banking, blockchain trading and finance, commercial real estate, security, and luxury goods.

Last year, it was announced that Las Vegas, Nevada, and Phoenix, Arizona, will be the first cities to host Atari Hotels, which are influenced by pop culture and video games.

Following a licencing deal with True North Studio and GSD Group, the latter retained architecture and design consultancy Gensler and announced their vision for the facilities, which would include potential Atari Hotels in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle.