Las Vegas, Nevada, and Phoenix, Arizona, will be the first places to see the development of Atari Hotels, influenced by pop culture and video games.
This follows news from earlier in the year that the interactive entertainment producer had announced a licencing agreement for the construction of Atari branded hotels in a number of cities in the country with US real estate developer True North Studio and GSD Group.
GSD subsequently recruited Gensler, an architecture and design agency, and unveiled its vision for the facilities that will also see future Atari Hotels built in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle.
All parties assert that the newly announced Las Vegas location would offer an experience “that has never existed in a market primed for evolution,” promising to be built with classic and contemporary video culture in mind.
Fred Chesnais, CEO of Atari said: “I have seen the vision that GSD Group has for Atari Hotels, and they are poised to shatter the perception of what hotels can be.
“Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a ground-breaking experience that shares Atari’s legacy of innovation.”
Atari Hotels is seeking to combine the past , present and future of video games and entertainment, to be “unlike other hotel destinations” in the Las Vegas area.
Guests are said to be given the opportunity to discover ground-breaking developments in hospitality, business opportunities, and a groundbreaking range of entertainment options.
Shelly Murphy, managing partner of GSD Group said: “Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests.
“From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone.”
Analyst firm Newzoo predicts that in 2020, more than 2.5 billion global video gamers worldwide will spend approximately $160 billion, and expects the video game market to expand to 2.7 billion by 2023, producing more than $200 billion.