AstroPay, the world’s leading provider of online payment solutions, has announced the debut of its digital payment service in Europe.
AstroPay, which was founded in 2009, has been successfully providing payment solutions to clients in Asia, Africa, and Latin America, and the introduction of its offering in Europe is part of the company’s ambitious global development goals, which have been directly driven by consumer feedback. Following comments from clients who expressed interest in reaching users in these countries, AstroPay will initially offer its service to customers in the United Kingdom, Spain, and Portugal.
AstroPay’s CEO, Mikael Lijtenstein, stated: “Over two million users are already benefiting from AstroPay, along with 500 merchants, and via more than 200 payment methods globally. Our decision to launch in Europe is a reflection of the strength of the business, and we are thrilled to be expanding our pioneering digital payment solution to customers in Europe – starting in the UK, Spain and Portugal – which forms the next stage of our wider global expansion plans.”
“The European market is very different to that of Emerging Markets, with its own unique challenges. Europe’s digital payments space is highly developed, with consumers used to having access to a wide range of solutions. Our experience in handling the specificities of different markets allows us to adapt and provide an efficient solution to all types of customers, from merchants and end users to business partners, and across multiple geographies. The differences between these markets, along with the opportunities Europe has to offer, have helped inform our decision to launch in Europe.”
AstroPay has specialised teams working across the UK, Spain, and Portugal to ensure it maintains a good awareness of the needs of customers in those regions as part of its ongoing emphasis to improve the customer experience, especially as more European merchants transition to online deposits.
Lijtenstein concluded: “AstroPay has continued to grow from strength to strength, despite the disruption caused by the pandemic, and as the business ventures into Europe, we remain focussed on providing the best possible digital payment service to all our new and existing customers around the world.”