Astralis Group and Userneeds have entered into a collaboration that is designed to generate insight into the work of Astralis with fans, supporters and partners through strategic analysis. As an research partner, User Needs assists with consulting assistance in relation to, for example, perspective, understanding and strategic confirmation of the findings.
The collaboration gives Astralis Group an even deeper insight into what drives fan loyalty among fans in Denmark and globally and how the brand and the different teams are viewed. The objective is also to increase the value of the commercial partners of Astralis Group and to improve the positioning of the partners in the market and among the ever-growing fan base.
Nikolaj Voulfsbach, Head of UserNeeds Analysis said: ” It is interesting to collaborate with such a strong brand, whose strategic aim is deeply rooted in insights, and as a brand understands the importance of insight in their strategic approach to the Astralis brand and their partner brands, but in particular the ever-growing fan base.”
Jakob Lund Kristensen, Astralis Group’s co-founder and CCO: “Our livelihood is primarily based on our global fanbase and our constant interactions with them across many different platforms. It is essential for our ability to make strategic and commercial choices that our insights are as strong and structured as possible, and to achieve this the collaboration with Userneeds is perfect. We look forward to optimising and delivering an even better product to our fans and partners.”
The collaboration is focused on the strategic work of Astralis Group and the definition and strategy of Userneeds U Insights. Data is collected mainly through the Astralis Group’s own fan database, but Userneeds delivers data from its own Nordic panels in cases where it is applicable to the joint collaboration.
Astralis Group and Userneeds enters agreement
Astralis Group and Userneeds have entered an agreement designed to create deeper, strategic insight into Astralis Group’s work around fans, partners and other stakeholders.
— Astralis Group (@astralisgroup) November 5, 2020