Aston Villa, Premier League Football Club, named LT as the key and official betting partner of the side for the current campaign, ahead of the forthcoming UK launch of the business.
Under the terms of the contract, the logo of the gaming and betting brand for all upcoming matches during the 2020/21 season will appear on the sleeves of first team jerseys.
The partnership will begin this evening (Monday, September 21), when Aston Villa will start their Premier League campaign against Sheffield United at home.
Aston Villa chief commercial officer Nicola Ibbetson said: “We are delighted to announce our partnership with LT and work with them to grow our fan base internationally.
“As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”
Established in 2004, LT will soon add to its base of operations a UK-facing portal, with the lt.co.uk site declaring that “our new platform is coming your way soon.”
“Our new LT.co.uk website is currently being built and will be live very soon. Once live our website will provide UK players with a sportsbook and casino platform,” it says.
Adding: “To access the LT site, you will need to register and login with your username and password. Simply follow the sign up process as highlighted on site when live, in order to create your very own gaming account. We look forward to bringing you our great new sportsbook and online casino offering.”
The company offers clients a plethora of content for slots, live dealer games and an offering of sportsbooks.
On the group’s Aston Villa link-up, LT CEO Ronald Tan added: “We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.
“We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”