By signing a platform and lottery agreement with Sports Lotteries LLC, the Russian National Lottery operator, Aspire Global has extended to the Russian market. Aspire Global’s BtoBet will provide its technologically advanced Player Account Management (PAM) platform through this landmark agreement and provide access to lottery games on online and retail platforms to the Russian state lottery service
The deal spans a period of three years with the prospect of further extension, which involves the supply of ten instant lotteries for retail sales only in the form of classic printed tickets, and five draw-based lotteries for both online and retail sales platforms.
The Project Manager for Sports Lotteries LLC, Ratmir Ronami, said: “We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practises that Aspire Global and BtoBet are renowned to employ.
“I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”
Aspire Global CEO, Tsachi Maimon, said: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry.
“The lottery vertical is highly popular in Russia resulting in sales which were around €1 billion in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.”