Aspire Global’s Pariplay Joins Spiffbet In Ignite Deal

The online casino games provider Pariplay of Aspire Global has entered into a partnership with Spiffbet regarding the distribution and development of igaming titles.

The partnership will allow Spiffbet to improve the output of its casino games portfolio, as well as branching out through the geographic distribution network of Pariplay.

Expansion of partnership

Spiffbet’s CEO, Henrik Svensson, explained: “This is a great opportunity for Spiffbet to expand our existing partnership with Aspire Global and to increase our distribution capacity for Spiffbet’s casino games. Pariplay’s strong position in Europe and increased presence in regulated markets such as the US give us access to new markets. 

“We are impressed with how Pariplay’s Ignite development has supported numerous independent game studios to develop their products, so we have confidence that our partnership with Pariplay will improve our offering.”

Pariplay Ignite creation program

In addition, as the company looks to take its “offering to the next level,” Spiffbet will also join the Pariplay Ignite creation program, which launched in 2016.

The first customer of the program was Skillzzgaming, followed shortly by other independent game studios, including the Playlogics and the Jade Rabbit Studio, who wanted the service offering.

Infrastructure and global scope

Spiffbet will benefit from the infrastructure and global scope of the groups as an Ignite partner, with the primary objective of accelerating into various global gaming markets.

Adrian Bailey, Pariplay Managing Director, added: “We’re extremely happy to onboard Spiffbet as we continue to expand our Ignite development programme. Seeing them choose Ignite to support with the development and distribution of their unique content just goes to show the perceived value our product has for players in the industry. 

“I am convinced that Spiffbet’s games will be able to grow as an integral part of our offering and develop further towards becoming a top-tier game developer through a partnership that goes beyond a traditional sales agreement.”

Last month, after entering into an agreement with Livelounge, a company registered in the British Virgin Islands, Spiffbet added to its roster of online casino brands to buy the Sir Jackpot and Live Lounge online casinos for a maximum of SEK 2.5m (£ 220,000).