Aspire Global Subsidiary Pariplay Announce Swiss Market Entry

Top iGaming brand from the software development domain Pariplay, a subsidiary of Aspire Global, has announced its entrance into the Swiss market. The studio will align its premium games portfolio with Grand Casino Baden, an existing land based venue and the second most successful destination after Jackpot.ch, the first online gaming hub in the world.

Pariplay had to obtain ISO / EIS 27001 certification to enter this highly regulated industry, as it represents the number one prerequisite for the Swiss Federal Gaming Board (ESBK). Pariplay will carry out approximately 40 approved games as part of the bundle to go live with Grand Casino Baden, including top-performing hits like Wolf Riches, Dragons of the North, Mystic Manor and others, also available with Jackpot.ch.

Over the past few months, Aspire Global has improved its position on the global market by teaming up with leading European and foreign iGaming brands including Betvictor, Caliente from Mexico and a new name in the Betiton industry.

In early June, the company also partnered with Skywind Company enabling it to incorporate games and player interaction tools from the premium content provider. The platforms cater for around 290 casino offerings, mainly focusing on FlyJet and Dragon Dozer, video slots and real-money arcades.

Aspire Global will start a partnership with local industry pioneers by entering the Swiss market and will increase its presence in the area, said Adrian Bailey, Managing Director at Pariplay.

Bailey added: “We are very pleased to already be moving into a new market so soon after obtaining our ISO certification, and to be working with a local industry pioneer like Grand Casino Baden and its Jackpots.ch online brand. The newly regulated Swiss online casino space has already proven to be a great success, so we see this as just a first step in a market with a significant future.”

Marcel Tobler, COO of iGaming at Grand Casino in Baden, replied: “We are thrilled to be one of the first online casino operators in Switzerland to offer Pariplay’s world-class casino games. We see their engaging content as an excellent addition to our existing portfolio at Jackpots.ch and believe they will be very well received by our players. We look forward to continuing to add Pariplay titles for our customers to return to, again and again, as our content partnership evolves.”

NetEnt, which joined the country ‘s market in April 2020, is also among other app developers that already sell their games in the region. Prior to entry, the aggregator had to receive ISO 27001 certification, allowing its top gaming titles to go live with Grand Casino Luzern and Grand Casino Baden.

AspireBattle, an industry-first sports betting feature that provides tournaments covering all major sports, was launched on July 3rd by leading provider of total iGaming solutions for operators.

The app also includes the monitoring of players and the time-out features to ensure a protected playing environment. Morten Hauge, the company’s sports manager, said: “We are pleased to once again bring to the market an innovative and unique feature in the sportsbook vertical. The sports gamification invention was created to complement players’ ordinary sports betting and to act as the ‘perfect side dish’. We are especially happy about the player control functionality which is reflecting our strong focus on responsible gaming.”

The latest addition to the portfolio for Pariplay is Dragons of the North, a medium volatility slot with expanding symbols, random rewards, additional spins and jackpot.