Aspire Global has announced that Jesper Kärrbrink will be named with immediate effect as Chairman of aggregator and game developer Pariplay.
Kärrbrink recently held the position of Chief Executive Officer at Mr Green and Svenska Spel, leaving the former to be secured upon acquisition by William Hill.
Kärrbrink reflected on his appointment and said: “Pariplay is an exciting company with a strong position in a time of transition for the igaming industry.
“I look forward to supporting the management of Pariplay in strengthening the offering to operators in terms of innovation and competitive strength.”
In October 2019, Aspire secured Pariplay’s purchase from Isle of Man-based GMS Entertainment for € 13.1 m, most recently praising the company after closing a solid year of development with poor results in the final quarter of 2019.
Aspire Global CEO Tsachi Maimon has said: “Jesper Kärrbrink brings extensive experience from the igaming industry and game development in particular, including deep knowledge about especially the European igaming market.
“We have high expectations for Pariplay as an important addition to our B2B-business and as chairman Jesper Kärrbrink will contribute to the refining of Pariplay’s strategy and in realising the full potential of our acquisition.”
Pariplay’s acquisition gave Aspire Global the springboard into the controlled US market because game developers in New Jersey hold an igaming certificate.
Pariplay signed an agreement in New Jersey in November 2019 with ‘ one of the largest ‘ online casino operator 888casino.