PartnerMatrix, the online gambling service provider’s affiliate marketing platform EveryMatrix, has signed Dafabet as a new marketing company for AsianLogic flagship betting subsidiary.
AsianLogic confirms that updating shareholders will drive Dafabet’s affiliate marketing programmes and its subsidiary brand Nextbet, improving the all-around player acquisition capabilities of the digital bookmaker.
After a competitive review, AsianLogic selected PartnerMatrix as Dafabet’s leading affiliate marketing systems, highlighting the capabilities of the solution to manage and monitor the performance of multi-level marketing campaigns.
Nikos Diakoumopoulos, AsianLogic Marketing Director, said: “We are delighted to be working together with EveryMatrix, a company with great expertise in the industry. We are confident that our partnership together will be a greatly successful one.”
Relaunched by EveryMatrix in 2017, PartnerMatrix is regarded as one of the fastest-growing verticals in the technology group which currently serves 80 operator player referral systems with 33,000 partners and 7 million players worldwide coverage.
Levon Nikoghosyan, PartnerMatrix CEO, added: “AsianLogic is one of the largest private operators in Asia and is highly respected within the industry. Signing with AsianLogic to cater for two of their biggest brands, Dafabet and Nextbet, is an important win for our team and we are proud to see large operators entrusting our software and the management of their valuable agent networks.
“With the PartnerMatrix Agents System, our clients can create an easy-to-manage agent network with little efforts and resources. Sportsbook and casino operators worldwide can assign agents to promote their business while keeping complete transparency and control over incoming bets.”