One complaint against a paid-for Facebook post by Gala Spins, the content of which was challenged as having a specific appeal to children, was upheld by the Advertising Standards Authority.
The ad in question, which was shown on August 12, 2020, had a caption saying “IT ‘S A CUTENESS ROLLERCOASTER!” ”. The post included a video that started with a voice-over asking “What’s your spin?” ”
There was text in this video that said “GALA Spins” and “What’s your spin?” after which the video showed text that said “Fluffy Favourites” and five animals with toys.
LC International, trading as Gala Spins, releasing its response, said the material was age-gated for those over 18 years of age, a move they said “would immediately prevent those who were underage from viewing and accessing the Gala Spins page.”
In response the firm added: “Gala Spins said they posted the video featuring stuffed animals in error and that it was an out-of-date video.
“They said that the stuffed toys featured in the eight-second video appeared between seconds four and six; viewers would have had to press play for the video to run.
“Gala Spins said the video was part of a multi-channel campaign targeting females in the UK aged between 18 and 65 with an interest in gambling and online gaming.
“They provided analytics of the campaign which they said showed that none of those who saw the ad were under 18 years old and all were women. They said the ad had since been taken down on all channels.”
In issuing its review, the ASA noted that the organisation could not guarantee that under-18s who falsely stated their age were not exposed to the ad, despite the measures taken.
In addition, the self-regulatory organisation noted that the iconography used in the ad and the captions listed above were likely to reinforce the appeal.
The ASA told the company that in that form, the ad must not appeal again, as well as issue a warning to ensure that future advertisements for gambling goods do not especially appeal to under 18s.