ASA Prohibits Coral & BetIndex From Playing Advertisements

The Advertising Standards Authority (ASA) has prohibited two betting firms, BetIndex and Coral, from playing advertisements. The ASA discovered that advertisements were socially irresponsible.

A BetIndex video was streamed on June 12th that portrayed the company’s Football Index product as “basically the football stock market, where you buy and sell shares in footballers with real money and you can win daily pay-outs which we call dividends.”

The ASA was in receipt of the complaint that stated the advertisement was irresponsible as it provided a gambling investment chance and that there was no explicit mention of the economic hazards connected with it.

In response, BetIndex argued that both risks and rules were made clear, however the Advertising Standards Authority (ASA) discovered after an inquiry that the item was described as an investment chance and was therefore socially irresponsible.

ASA lately prohibited a paid Facebook advertisement from Football INDEX–Bet & Trade aimed at promoting gambling. The gambling advert has been banned for featuring a professional English football player Jadon Sancho.

The ASA also prohibited a Coral TV ad as it encouraged spectators to frequently engage in gambling.

The ad encouraged repetitive gambling as it said: “Free £5 bet every Sunday. When you bet £25+ Monday to Saturday.”

Banning the Coral’s TV Advert, the ASA said: “We considered that the suggestion that viewers should ‘join’ a ‘club’ in order to receive a free £5 bet ‘every’ Sunday was likely to encourage some consumers to take up the offer repetitively.

“For that reason, we concluded that the ad was likely to encourage gambling behaviour that was harmful and therefore breached the Code.”


joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.