AS Monaco, the French Ligue 1 football club has announced that BetCity is its official Russian betting partner for the next two seasons.
In 2017, the Russian operator initially agreed to partner with Russian Football Club CSKA Moscow.
Aleksandr Golovin, who plays his soccer club for AS Monaco, is a Russian domestic regular.
After entering China in 2018, AS Monaco has continued its growth in foreign countries, adjusting its website and formal accounts for the Asian market.
Juli Ferré Nadal, Commercial and Marketing Director of AS Monaco, said: “Russia is a key market for us and we are convinced this collaboration will contribute to the development and consolidation of our relationship with Russian sports lovers.
“AS Monaco and BetCity will take a step forward to achieve common ambitions and join forces in the digital area to provide interesting and exclusive content for the fans.”
Sergey Samsonenko, BetCity President, said: “The new partnership will allow us to reach a new level in today’s world football.
“We are convinced AS Monaco will help us effectively accomplish the most ambitious projects and marketing-related targets.”