Aristocrat Plans Europe Gain Through Inspired Link-Up

Aristocrat Technologies Europe has announced plans to gain more ground throughout the continent as the company is announcing a new partnership with Inspired Entertainment.

Targeting a number of European markets, Aristocrat is supplying game kits for deployment on Inspired’s terminals in the video lottery sector in Greece, the 6B market in Italy and B3 market in the UK under the terms of the deal.

Matt Primmer, the Chief Land-based Product Officer at Aristocrat said: “We are excited to be partnering with Inspired to bring our globally renowned gaming content to more customers and players in more market segments across Europe.

“This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content. We look forward to working with Inspired to deliver benefits for our businesses, players and customers in these markets going forward.”

This new partnership follows a pair of deals recently inked by Inspired with the online gambling content provider joining content delivery agreements with bet365 and 888 Holdings online gambling company.

As a result, a range of Inspired virtual sports titles has gone live in New Jersey with bet365, while the online casino brand 888casino of 888 Holdings is now set to launch a variety of Inspired casino content.

Brooks Pierce, president and chief operating officer of Inspired Entertainment added: “These particular geographies have very high barriers to entry. As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third party content, we are thrilled to add Aristocrat’s iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games.”