Via Scientific Games’ OpenArena, formerly OpenMarket, AretoNet has become the newest company to make its service available.
SG’s partners will gain access to AretoNet’s full suite of real-time data analytics, business intelligence, segmentation and marketing automation features through this new collaboration.
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games said: “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into the OpenArena solution.
“Their commitment to ongoing innovation and platform development has put them at the forefront of the analytics and intelligence platform sector for sports betting.”
OpenArena, introduced in 2020, is a ‘one-stop marketplace’ for customers of SG that aims to ‘provide customers with the greatest depth of supplier choice helping them to grow their sportsbook.’
AretoNet also agreed to help the streaming and personalisation of data for OpenArena users, complemented by access to core business KPIs and resources to generate remarketing segmentation.
Justin Farrugia, AretoNet CEO and Co-Founder, added: “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on.
“The potential impact of our combined technologies on mutual clients is massive. From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America and we are firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”