AretoNet has integrated the business intelligence and CRM platform with igaming platform provider Dragonfish to enable the company to sell its products and launch its platform with 10 Inter Group Partner Holding operator brands.
IGP serves as a white label affiliate for DragonFish, 888 Holdings’ B2B division, with 10 bingo and five casino brands across various territories, with more to follow in the coming months.
Urban Håden, CEO of IGP said: “We’re excited to launch AretoNet for all our BI, CRM and marketing needs. We wanted a cost-effective solution giving us in-depth and meaningful insights into our player data but keeping functionality easy-to-use. AretoNet is the perfect fit.”
AretoNet is a technology platform that enables operators to evaluate their player database and, with complete lifecycle analytics, launch automated multi-channel and multi-level marketing campaigns.
The business has been working on a range of strategic alliances over the past twelve months to support its growth plans, while “remaining focussed on providing operators with powerful and affordable solutions, particularly during the current climate”.
Justin Farrugia, co-founder of AretoNet, said: “We’re delighted to launch IGP’s ten brands on our platform to support its aggressive growth plans over the next few years.
“We’re also pleased that through this partnership, we have been able to integrate with one of the leading igaming platforms, meaning, it is now seamless for all Dragonfish operators to partner with us and launch our platform. We’re looking forward to onboarding more operators in the coming months.”