The launch of its $500,000 private placement offering on DealSquare has been announced by Amuka Esports, a Canadian company that develops regional esports hubs for casual and amateur players.
DealSquare, driven by NEO Connect technology, is a joint project between Silver Maple Ventures and NEO aimed at making private markets more open and effective.
With ambitious plans to grow across North America, Amuka’s goal is to create the largest diversified sports business in Canada by concentrating on verticals including content and media, competitions, game facilities, apparel and technology.
The firm currently operates two gaming venues, including Toronto’s Waves Gaming, Canada’s largest esports venue, and Windsor’s EZY Mode. They have built one of the largest networks of live gaming events and tournaments with a strong community focus that cater to all levels of gamers.
Amuka has become an industry-leading company in less than a year, backed by a management team with a combination of investment banking and gaming expertise. His newly announced global ambassador, Toronto Raptors’ Rondae Hollis-Jefferson, a gamer himself, will bring in new tournaments as well as live activations.
The company said in a statement that it is looking to further expand on its success to date with the DealSquare product, followed by potential plans for an IPO.
Ben Feferman, Co-Founder and CEO said: “Our goal is to take Amuka Esports public within the next year, and our seed round of financing on DealSquare will help us get there.
“Not only is it an effective platform for raising the money we need, it also provides our business with additional traction and exposure to investors.”
Peter-Paul Van Hoeken, Founder of Silver Maple Ventures and Managing Director of DealSquare said: “We are delighted to have Amuka Esports listed on DealSquare.
“Esports is a rapidly-growing industry, and with roughly $2bn of global investments expected in 2020, it represents a promising opportunity for the wider investor community.”
Jos Schmitt, President and CEO of NEO added: “With a few strategic acquisitions and partnerships already under its belt, Amuka has demonstrated great progress towards its mission of becoming a leading diversified esports company in Canada.
“By launching on DealSquare, Amuka is able to exponentially expand its access to investors while providing them with an investment opportunity that, prior to DealSquare, was only accessible to a select group.”
We are very excited to announce our private placement offering with DealSquare and the @Aequitas_NEO. This will give us the opportunity to build out more esports venues, tournaments and leagues across Canadahttps://t.co/c2Ck992F9o
— AmukaEsports (@AmukaEsports) May 6, 2020