AmTote International, a product of 1/ST TECHNOLOGY, horse racing’s largest racing and gaming business, and a major wagering technology company in the US, has signed a multi-year betting services deal for live racing with Ruidoso Downs Race Track in New Mexico.
The latest off-season investment in Ruidoso Downs’ on-track technology introduces new technology to the track, which, according to 1/ST TECHNOLOGY, will boost the betting experience for all in-venue customers.
The racecourse will open for the summer season on Memorial Day Weekend, with live racing beginning on Friday, May 28. The season in 2021 will last 15 weeks, with 47 days of live Quarter Horse and Thoroughbred racing.
AmTote MBet app
Along with the F3000e teller and self-serve reversible terminal, the hardware update includes V3000e self-serve terminals, which provide users with an intuitive and rich graphical interface. In addition, Ruidoso Downs will provide mobile betting through AmTote’s MBet app. With the new LED indication, the infield and indoor tote boards can be reconfigured.
1/ST TECHNOLOGY is well placed to draw on the changing sports-betting scene in a deeply fractured US environment as one of the leaders of parimutuel and fixed-odds betting on North American horse racing.
Said the firm: “The capacity to offer players both parimutuel and fixed-odds in lockstep shows that these segments can be highly complementary over time, resulting in significant market growth, player education, and product diversification.
“Ultimately, through wise stewardship and deployment, 1/ST TECHNOLOGY now intends to secure the sustainability of pulsating, high-class horse racing, updating a popular legacy sport for the demands of a modern audience.”
Beneficial to New Mexico racing industry
Ruidoso Downs Race Track President and General Manager Jeff True said: “AmTote is a company I am very familiar with and have a great deal of confidence in. This new technology will redound to the benefit of the New Mexico racing industry for years to come.
“Running the 2020 season with 10% occupancy was a challenge, and we can’t wait to welcome fans back to Ruidoso Downs this summer. Although it’s been a rough year for everyone, we are excited to have our horsemen, horses and fans back on the mountain, alongside some of the latest state-of-the-art products to bolster the customer experience.”
1/ST TECHNOLOGY’s Chief Revenue Officer, Keith Johnson, added: “Ruidoso Downs leads the state and the region in live, on-track attendance and handle, so betting technology matters to us. Consequently, we’re proud to be associated with the entire team at Ruidoso Downs and to now be hosting yet another of the world’s major racing events with the world’s richest Quarter Horse race, the All American Futurity, for many years to come.
“It’s a real thrill to see AmTote and Ruidoso Downs working together to return value back to North American racing in these challenging times.”