Ameristar East Chicago, which spent $6 million in spring 2018 to move its high-limit room into a new land-based location, has now added live table games and slots into the pavilion.
Citing a rise in customer traffic in the pavilion following the launch of the sportsbook in September, Ameristar’s vice president and general manager, Matt Schuffert, said that getting mainstream casino gaming closer to sports bettors makes sense.
“Since the opening of our sportsbook in the pavilion on Sept. 1, we have seen a lot of new guests who spend time in the pavilion,” Schuffert said, as reported by The Times of Northwest Indiana. “It was another opportunity for us to bring gaming on land and put us in a better position to utilise our real estate.”
The new addition’s grand opening took place on Oct. 31 and was celebrated in a setting on the Halloween theme. There were four blackjack tables and one roulette table with 35 slot machines mounted along the pavilion’s “streetscape.” The design capitalises on the activity centre in the pavilion of Ameristar, created not only by adding the sportsbook, but also the restaurant Stadium Sports Bar & Grill and Burger Brothers.
“We have been receiving positive feedback from our guests, who seem to appreciate bringing gaming closer to our sports bettors,” Schuffert said. “With our sportsbook located in the pavilion, there was a convenience perspective to take into account.”
The table games are open at 9 a.m. under the current schedule. Friday through Sunday, sports book traffic’s three biggest days. They’re going to open Monday through Thursday at 5:30 p.m. later in the day, but Schuffert acknowledged that time is flexible based on demand. The tables open with minimum wagers of $10 and $15.
“There is room for expansion,” Schuffert said. “It has been in operation for less than a month, so we’ll see how it performs and move forward from there.”
Sports betting was Ameristar’s boom. Of the $91.7 million wagered over the month of October at the 10 sports betting locations in Indiana, the East Chicago property generated $46.17 million.