Amelco Partners With AGC For Fully Serviced Sportsbook

Amelco has partnered with Atlantis Gaming Corporation (AGC), a sports betting software and trading services provider, to produce a fully serviced sportsbook offering that could be introduced at 450 tribal casinos across 28 US states.

Under jurisdictional approval from the Tribal Gaming Network, the arrangement would create a collaborative, turn-key solution for sportsbook operations through retail, mobile, web, and self-service sports wagering networks.

In addition, the agreement will be one of the first in the US to see AGC’s Pro Football Hall of Fame partnership operated by Amelco’s fully-serviced sportsbook technology for the first time to offer controlled betting.

AGC’s Partnership Pro Football Hall of Fame features its’ Ask-a-Pro’ model, allowing bettors to get advice from some of the sport’s greatest players and coaches, enabling a more educated wagering option.

The new milestone collaboration in Amelco’s technology roadmap is, the firm said, testament to its growing presence across the US, following multiple-state regulatory approval, as well as cooperation with Indiana’s Sportradar.

Amelco COO Leon Wynne said: “We’re delighted to announce our partnership with AGC in what we see as a very exciting opportunity to continue revolutionising the US’ approach to sports betting.

“With approval to operate across tribal jurisdictions in 28 states, as well as the combination of AGC’s Hall of Fame brand and our technology, I am sure we have the makings for a powerful synergy between us both.”

Donald L Bailey, President and CEO of Atlantis Gaming said: “We’re proud to add leading sportsbook provider Amelco to our Tribal Gaming Network team. As the sportsbook supplier to some of the biggest names in gaming, they’re perfectly matched to utilise one of the most iconic brands in US football, the Pro Football Hall of Fame.

“I am confident that with their market-leading tech and the power of our brand, we’re set to revolutionise the way sports betting is delivered across the gaming and sports communities.”

Overall, Amelco’s U.S .- facing sports wagering site is now live in three U.S. states, including New Jersey through its Stars Group alliance, and will support a host of releases in several U.S. states as further regulatory permits.