Sports betting software company Amelco has partnered with Sportradar, the global provider of products and services for sports betting and sports entertainment, to provide Tennessee online operator Action247 with a full platform and managed trading services (MTS) solution.
Under the terms of the agreement, the new pairing, as one of the four initial operations to be approved by the Tennessee regulator, went live on Sunday, November 1.
The deal has seen Action247 become the first sports betting operation in the US to be powered by both Amelco ‘s full sports betting solution and MTS and technology from Sportradar in a historic first.
With the addition of Chalkline’s sports-based F2P catalogue, a hugely popular customer acquisition driver offering over 40 sports, state-owned Action247 is also set to benefit further as one of the most exciting betting start-ups in the US.
Brandon Walker, Head of Business Development at Amelco, commented on the deal, saying: “We’re really going from strength to strength stateside as more and more operators start to see our products in action.
“Partnering with Sportradar to go live in a newly-regulated US state is something we are very excited about, and with the addition of Chalkline’s catalogue, I’m confident we have a fantastic product ready for Action247 to take to its players.”
Neale Deeley, Vice President of US Sales and Gaming at Sportradar added: “We are delighted to be working with Amelco in Tennessee on behalf of Action247. As a trusted partner of ours globally, Amelco has become invaluable to our operations across multiple US opportunities. We look forward to progressing our stellar partnership even further with this deal, and helping Action247 drive its business forward with our MTS.”
With this latest partnership, Amelco, the supplier of choice for a number of US multi-territory tier one operators, including Flutter Entertainment and FOX Bet, has secured yet another major US milestone, with regulatory approval now amounting to five US states.