AmAff, a creator of media sites, content, and apps for US sports betting and online gambling audiences, has launched Props.com, which delivers comprehensive coverage of the latest news, insights, analysis, and trends in the sports betting and online gambling industries.
Patrick Everson is the Head of Content for Props.com, and he has a plethora of expertise in the gaming industry in different content-focused jobs. He has worked at the Las Vegas Review-Journal, Golfing Las Vegas, and Rebel Nation, and most recently as a senior writer at Covers.
Rapidly expanding place
Everson commented: “In this rapidly expanding space, what I love most is bringing that sports betting experience straight to you like you’re on the floor of a Vegas sportsbook with me. Taking you behind the counter to tell you where the action is, why the numbers are moving, and more.
“The idea is simply this: to provide entertaining and informative content that is actionable — info you can then put to use as a sports betting consumer. With the great team Props has assembled, that’s the goal every day.”
Matt Jacobs, Managing Editor of Props.com, and Spencer Limbach, Associate Managing Editor of Props.com, join Everson.
AmAff’s multi-stage expansion strategy includes the introduction of Props.com. BetPrep.com, Wagers.com, and one of the fastest-growing sports betting podcast networks in the United States, including the shows Props City, Hot Read Hits, Givin’ Props, and Givin’ Futures, are all part of the company’s portfolio.
AmAff is led by Chris Grove, who co-founded PlayUSA Media, which grew to become the largest legal affiliate network in the US before being acquired by Catena Media in 2017. He was the Acting Director of Catena’s US operations until the acquisition was completed in October 2019.
“We’ve assembled a top-tier team at AmAff, and the launch of Props.com marks a major milestone on our path to building the first at-scale affiliate company focused exclusively on the legal US sports betting and online gambling market,” said Grove.
Alec Driscoll, who has years of experience in the US gambling industry, is in charge of AmAff’s operations. FSB, a sportsbook technology provider, ACEP, a Las Vegas casino operator, and Red Rock Resorts are among the companies with whom Driscoll has worked.
Pearl Gallagher brings legal experience from the real estate, intellectual property, and gaming industries to the AmAff team. Gallagher was the Chief Legal Officer for Geocomply before joining AmAff.
Sean Hurley completes the AmAff roster. Hurley has been a driving force behind the global expansion of gaming enterprises. He was DraftKings’ first Head of Sportsbook and was instrumental in the company’s expansion into New Jersey.