Altenar has strengthened its position in the Colombian market by forming new partnerships with Colbet.co and Betsson Group.
Altenar will be the gambling operator’s preferred sportsbook provider under the terms of the agreement.
Since 2017, Colbet has been licenced and operating in Colombia, offering online sports betting and casino activities. Betsson purchased a 70 percent share in the company in 2020.
Altenar’s Commercial Director, Domenico Mazzola, said: “We are extremely happy to return to Colombia and be the sportsbook provider of the new Colbet website.
“Backed by Betsson Group, Colbet will definitely be a success in the region, and we will do everything we can to support them with our technology and experience in the market.”
Gamblers will have access to an improved version of the Colbet website, which the business claims would provide a “totally new experience” for Colombian bettors.