Altenar Strengthens Colombian Market Position With Betsson And Colbet Deal

Altenar has strengthened its position in the Colombian market by forming new partnerships with Colbet.co and Betsson Group.

Altenar will be the gambling operator’s preferred sportsbook provider under the terms of the agreement.

Since 2017, Colbet has been licenced and operating in Colombia, offering online sports betting and casino activities. Betsson purchased a 70 percent share in the company in 2020.

Altenar’s Commercial Director, Domenico Mazzola, said: “We are extremely happy to return to Colombia and be the sportsbook provider of the new Colbet website. 

“Backed by Betsson Group, Colbet will definitely be a success in the region, and we will do everything we can to support them with our technology and experience in the market.”

Gamblers will have access to an improved version of the Colbet website, which the business claims would provide a “totally new experience” for Colombian bettors.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.