Altenar, a sportsbook operator, has signed a new deal with Lottoland that will see it provide the online lotto company with a fully managed sports betting network.
The deal has contributed to Lottoland’s first sportsbook launch. It launched in 2019 in select markets, and plans to expand internationally through 2020 are in progress.
Altenar Commercial Director Domenico Mazzola said of the deal:“We are very happy to be working with Lottoland on their first sportsbook. The whole team is very proud that the product is now live.”
Altenar Chief Executive Officer Stanislav Silin added: “The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy.
“We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”
Mazzola emphasised that Lottoland chose Altenar for its “flexible approach and and customisation of the software” which was optimized to suit the online lottery provider’s needs.
Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”