Allwyn Teams Up With Made By Sport For #PoweringGoodTogether Campaign

Published: 25th August 2021
Author: Joe Kizlauskas
Last Updated: 10th March 2023

Allwyn, a UK subsidiary of the SAZKA Group vying to be the new steward of the National Lottery, has teamed up with Made By Sport to launch #PoweringGoodTogether, a national sports and mental health campaign.

PoweringGoodTogether was created to highlight athletics’ demonstrated potential to aid in the recovery of mental health difficulties, as well as the development of life skills and the advancement of social mobility.

The goal of the campaign is to encourage more young people to participate in sports in order to battle the mental and physical effects of the COVID-19 pandemic.

According to the study, “more than a third of young people aged 15-18 suffer from mental health disorders,” with “83 percent saying that the pandemic has affected their mental health,” with “issues with sleep, panic attacks, and urges to self-harm during the periods of lockdown.”

Raising awareness of positive effects

The #PowerGoodTogether campaign aims to raise awareness about these concerns and persuade people to consider the positive effects that sport can have in tackling them.

Made by Sport’s CEO, Sophie Mason, said: “We are delighted to be partnering with Allwyn to deliver the #PoweringGoodTogether campaign, which will shine a light on the invaluable contribution community clubs play in society through the use of sport, and show how young people can achieve better futures through involvement in grassroots sport by learning important life skills, improving their physical and mental health, as well as reducing anti-social activity.”

Fourth National lottery license

Allwyn is launching the campaign as it competes for the Fourth National Lottery License against current tender holders Camelot, Sisal of Italy, and Sugal & Damani of India.

Sir Keith Mills, Allwyn’s Bid Chair and former Deputy Chairman of the London 2012 Organising Committee, added: “Sport can help us to achieve so many things in life and at a time when we are all trying to work out our ‘new normal,’ sport can present us with a solution to help steer us all through, individually and as a society.

“We need to look at sport in a different way – it’s not just about activity and keeping fit – and that’s why we are supporting Made by Sport.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.