With the introduction of greyhound racing, AllSported, a trade solution from Spotlight Sports Group, has improved its made-to-measure pricing range.
The experts in pricing and risk control will now sell its greyhound racing application programming interface (API). The API will keep updating rates, with adjustments based on market fluctuations and wagers put on a greyhound.
The advanced push API will then submit price updates to operators, which will give the consumer greater control over their pricing system and an improved user experience.
Talking about the growth of the industry, AllSported Trading Head Alan Casey addressed the confidence AllSported gives punters when it comes to their pricing strategy. He said: “Our made to measure prices are just that, they are produced to our customer’s needs.
“We manage the risk providing them with enhanced prices and offers leading to an improved betting experience. With a greyhound race typically every four to five minutes, our advanced algorithms mean clients have peace of mind that the price of each dog is correct based on the markets.”
AllSported dedicated to addressing the deficit of live horse racing content by introducing a new risk-managed trading service geared for international racing at the end of March.
In order to help betting operators maintain their customers and increase interaction when racing returns, the company aimed to optimise the racing still taking place in Hong Kong and the U.S.