AllSported, a Spotlight Sports Community trading solution, has committed to solving the gap of live horse racing content by introducing a new risk-managed trading service geared for international racing.
The business aims to optimise the race that is still taking place in Hong Kong and the U.S. to help betting operators maintain their customers and boost interest when the race begins again.
At the global shutdown of live sport, AllSported Trading Head Alan Casey addressed the potential for bookmakers:
“These are truly unprecedented times and the lack of sport across the world has left us all scrambling for any shred of live-action throughout isolation and lockdown.
“However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have had the chance to during the busy sporting period.
“The chance to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product, with a small piece of development work, means sportsbooks can add a best in class and fully risk-managed horseracing solution that requires little overhead costs. AllSported sets businesses up for the resumption of racing, hopefully, sooner rather than later.”
The British Horseracing Authority (BHA) announced earlier this month that racing will be suspended until the end of April, in line with the government’s guidelines leaving bookmakers and broadcasters with a major gap in their programming schedule.
The BHA has since stressed, along with the Racecourse Association (RCA), the National Trainers Federation (NTF) and the Racehorse Owners Association (ROA), that preparations are being considered to restart racing as soon as possible.