The Betting and Gaming Council (BGC) will introduce the latest charity campaign by the betting industry at Royal Ascot on Gold Cup Day (Thursday 18 June).
Considered the ‘biggest wagering day’ of the festival, the BGC announces that thirteen UK betting brands will commit to donating all of Britannia Stakes’ winning and each-way income from heritage handicap (race-start: 16:10 BST).
Profits raised by betting operators will be allocated to the Prostate Cancer UK charities, Marie Curie, The Care Workers Charity, and the Coronavirus Fund for the Berkshire Community Foundation.
Bookmakers involved include – Paddy Power Betfair, bet365, Ladbrokes Coral, William Hill, Sky Bet, Betway, BetVictor, Kindred Group, Grosvenor Sport, Virgin Bet, FitzDares Genting Bet and JenningsBet
BGC chief executive, Michael Dugher said: “Royal Ascot is the premier highlight of the racing calendar, and it’s fitting that the profits betting companies make from one of its greatest races will go towards some fantastic causes.
“The betting and gaming industry has stepped up to the plate to help the national effort, and I’m delighted that again we can show our support for those on the front line with this fantastic initiative.”
The new charity campaign from the industry follows the success of April’s ‘Virtual Grand National,’ a televised event that raised £ 3 million for charities from NHS.
During the COVID-19 pandemic, BGC members pledged to support the ‘national effort’ which provides vital funds and resources for emergency services and front-line personnel to fight the virus
Further to its update, the BGC highlights Royal Ascot’s #StyledWithThanks charity campaign, urging festival fans to ‘dress up’ in their best Ascot apparel at home, posting images to raise funds for the National Emergencies’ Trust Relief and NHS Charities – Royal Ascot backed the #StyledWithThanks campaign with a £100,000 donation
Ascot Racecourse chief operating officer Alastair Warwick said: “This is a tremendous gesture from so many of the powerhouses of the betting world. After the success of the Virtual Grand National initiative, we are thrilled that the betting industry has chosen to follow up at Royal Ascot and to complement our own fundraising initiatives for those on the front line of the Covid-19 crisis.”