Alea chose FT CRM from Fast Track to improve player interaction on SlotsMillion, following similar link-ups inked to last month’s Boom Casino by Hero Gaming and VoodooDreams by SuprNation.
The casino company has emphasised its dedication to supplying its players with the widest range of slots, as well as being host to some of the biggest progressive local jackpots available through its igaming agency SlotsMillion.
The ultimate goal for Alea, the company said, is to give players the best possible experience, regardless of which computer they are logging in with.
In using FT CRM, in compliance with the relevant regulatory structure, the Alea team, which is already using advanced data processing to classify teams, will be able to establish real-time commitments for these events.
Pau Puigpelat Barrado, Alea’s CEO, commented: “We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”
FT CRM has the ability to build advanced segmentation for SlotsMillion, as well as the capacity to automate a wide range of communications and rewards.
Quick Track co-founder and CEO Simon Lidzén commented: “In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”