AiDP Launches Latest #opendoors Initiative

The All-in Diversity Project (AiDP) will launch its latest #opendoors initiative to celebrate those who have ‘opened career doors for others.’ The campaign, to be introduced on January 27, aims to highlight those across the industry who have empowered individuals and championed creativity. AIDP emphasised that the programme will also shed some light on how to benefit others and how to help to increase levels of diversity, contributing to creativity, internationalisation and an improvement in the bottom line.

“The idea behind #opendoors is simple,” said Kelly Kehn, Co-Founder of All-in Diversity Project. “If we really want to progress and be a more diverse and inclusive industry, we need to recognise that we did not get to where we are in our career without the help of someone along the way.

“By thanking someone who helped you, you are also pledging that you are willing to hold the door open for someone else who might need it. When we recognise that we didn’t get here alone, we are also recognising some people do not benefit from that support because of assumptions, bias, etc and immediately become more conscious of our differences.”

The campaign will be supported by an ICE 2020 all-in pin badge that can be worn / displayed by individuals and businesses to show their support.

“Aside of the opportunity to celebrate those who champion others, we’re hoping that the association of a visual tag linked to some of the most successful individuals and companies in the industry says it all – diversity works,” added Co-Founder Christina Thakor-Rankin.

By posting a thank you to a member of the gambling industry, individuals are asked to call out those who are championing talent and supporting others, but also to somehow pledge to “hold the door open” to someone else.