A new long-term betting data and streaming alliance with Genius Sports Group was created by the American Hockey League (AHL), the main development league for the National Hockey League (NHL).
The AHL showcases some of the most promising young ice hockey players and coaches in the world, with 31 teams around the US and Canada and affiliations with every NHL club. According to the AHL, this unique alliance with Genius Sports Group will provide it with a forum to broaden its global audience, providing data and live streams to sportsbook operators in the US and internationally for betting purposes.
Genius Sports Group will have the exclusive rights to record, for betting purposes, real-time team and player information from inside all 31 AHL arenas as a trusted data partner of many of the biggest organisations in world sports, including the NBA and EPL.
The official data from the AHL will power live trading models and proprietary algorithms from Genius Sports Group that will be provided for over 1,200 events a year alongside live broadcasts. This agreement strengthens the ever-expanding portfolio of sporting activities of Genius Sports Group, which now comprises over 240,000 each year.
EVP, Business for the AHL, Chris Nikolis commented: “We are excited about our partnership with Genius Sports. Our goal is to deliver the excitement and quality of AHL hockey to fans worldwide and to engage with them as effectively in the manner that suits them best. Genius Sports is an industry leader and we look forward to a long and successful relationship.”
Sean Conroy, Genius Sports Group’s Commercial Partnerships Director, said: “This partnership exemplifies the unique value we deliver to our sports and sportsbook partners in the US and worldwide. With the right technology partner, sports leagues can proactively engage with the regulated betting industry to drive new revenues, increase engagement and expand their global audience. Simultaneously, our sportsbook partners benefit from our ever-expanding portfolio of premium data and video content.
“With regulated betting continuing to spread across the US, the AHL has recognized a unique opportunity to accelerate its global growth and we are excited to be working alongside such a dynamic league.”
?? More exciting news with another pivotal US partnership alongside the @TheAHL.
? We’ve been granted exclusive betting data & streaming rights, connecting the AHL with sportsbooks & fans worldwide.
— Genius Sports (@GeniusSports) December 2, 2020