Ahead of Euro 2020 Spotlight Group Enhance Audience Engagement

Prior to the continental football championships this summer, Spotlight Sports Group plans to increase interaction with bettors by launching a custom Euro 2020 package.

Spotlight’s Euro 2020 package, which is based on short-form, pre-match tipping and available in 70 languages, is explicitly designed to reach a global audience and communicate with consumers across multiple territories.

Industry leading content

Spotlight Sports Group’s Head of Digital, Will Fyler, said: ‘It’s a huge summer of sport and we’re delighted to bring our industry-leading content to all customers for Euro 2020.

“We’ve spoken to our partners and done some user testing on what tournament content should look and feel like and we’ve created bespoke packages suited to bookmakers needs.”

An innovative wall map, which includes a tournament guide and an interactive odds feed to provide customers with up-to-date betting details, as well as insights from Spotlight’s Chief Sports Writer Mark Langdon and other editorial specialists, is one of the main features of the operator’s Euro 2020 kit.

Fyler added: “The social and editorial content including our interactive wall chart is industry-leading and designed specifically to give bettors that key information to take them beyond the odds.”

Betting-focused data-driven social media content

Additionally, the company plans to introduce betting-focused data-driven social media content, as well as graphical output of game-by-game statistical betting forecasts to further engage audiences.

Finally, to improve its bettor interaction capabilities, the operator aims to use its Superfeed product to cover both Euro 2020 group and knockout matches, including betting data, forecasts, and verdicts through customer channels. Superfeed’s coverage of American markets was extended earlier this month, with betting and editorial data for all major US sports leagues.

Spotlight’s Euro 2020 customer experience kit, which evolved from the Racing Post, comes on the heels of the announcement last week of a new display screen for betting shops that includes integrated material from the horse racing news source.