AGTech Holdings Limited announced on September 23rd that they had won the bid to provide sports lottery terminals in two Chinese provinces, Jiangsu and Heilongjiang. The agreement calls on AGTech to provide terminals and equipment to the sports lottery administration centre in both of these provinces.
This is expected to significantly enhance the company’s place as the major hardware supplier to China’s sports lottery marketing agencies. Up until now they had six hardware bids already guaranteed to supply these lottery terminals in the Chinese provinces. The remaining six places include Tianjin, Hainan, Guangxi, Guizhou, Anhui and Beijing.
The merged deals now offer AGTech more than 50 percent of the complete lottery hardware terminals used by the China Sports Lottery. It is not known if the company will seek to expand it’s operations further, into the other 18 other provinces in China.
In a statement, AGTech chairman and CEO John Sun shared his excitement about the new deals: “So far, AGTech GOT has already won many tenders in various provinces, municipalities and autonomous regions across China, further reaffirming our hardware division’s continued dedication to and leading position in China’s lottery industry. AGTech will continue to enhance product innovation, ensure safety and R&D compliance, and contribute to the overall healthy development of China’s lottery market.”
AGTech is an integrated technology and utilities firm that has concentrated a large part of its funds on the growth of lottery and mobile games and entertainment. Their main marketing strategy was concentrated on China, as they rapidly identified themselves as the major supplier of lottery hardware in the Asian country.
While the firm also offers games and entertainment, it was the lottery–including equipment, devices, and matches, as well as production and knowledge–that contributed considerably to their revenues.
AGTech has already collaborated with Jiangsu in 2017, offering advertising, research and development and marketing to encourage consumers to begin playing lottery matches. This scheme appears to have been quite effective, as the province has now returned to a full participant in the supply of hardware equipment.
China is not the only Asian country where they have developed a powerful presence, and the lottery has not been the only region where they have gained important profits. In 2017, they collaborated with Paytm Group in India on a mobile gaming initiative. AGTech supplied the games and platform while Paytm Holding offered the payment service to customers.