This week, President and CEO Bill Miller of the American Gaming Association (AGA) delivered an upbeat missive outlining the future of the recovery of gaming, legislative changes for gaming in Washington DC, and the goals of the association for the year ahead.
Reasons for optimism
He cited the delivery of vaccinations, responsible reopening, and consumer trust as reasons for optimism in the coming year, updating the members of the association and the media.
Miller said: “There’s huge pent-up demand for gaming – and I’m upbeat about the second half of the year in particular.
“As vaccines roll out, people will be excited to travel, hungry for entertainment, and desperate to get out and have fun again. That’s an environment where gaming will thrive.”
The President continued to quote AGA research showing that one in three American adults are preparing to visit a casino in 2021, the highest pace since last March the AGA started monitoring. Eighty percent of potential casino tourists believe that the sector has done a strong job of reopening safely, he said.
Miller also stressed that the singular agenda of the AGA in 2021 is to accelerate the recovery of the gaming industry. Four focus areas were highlighted, one of which was to gain additional economic relief from COVID-19 for the industry through temporary liability insurance, travel and tourism investment, positive tax policy, and additional tribal relief.
The second objective is to establish gaming champions on Capitol Hill and in the administration of Biden, while blocking negative policies and encouraging specific changes to increase competitiveness in the industry. Finally, he said that, to ensure that the gaming industry is understood, the AGA will use proprietary analysis and strategic communication efforts.
He concluded: “We come into 2021 with a strong foundation, a clear focus, record levels of support among Americans, and a loyal customer base that wants the excitement only gaming can deliver.”