AGA Reveals 23.2m Americans Could Vote On Super Bowl

New data from the American Gaming Association (AGA) reveals that 23.2 million Americans are planning to bet a total of $4.3bn on the Kansas City Chiefs and Tampa Bay Buccaneers Super Bowl LV match this year. Among Super Bowl bettors, this year, with online sportsbooks, a record 7.6 million can bet, up 63 percent year-on-year.

Since last year’s game, 36 million more American adults have been able to comfortably bet with seven new jurisdictions now residing in their home state’s legal markets: Colorado, Illinois, Michigan, Montana, Tennessee, Virginia, and Washington, D.C.

For retail sportsbooks and casual bets, such as pools or squares, which are made in social environments, the projected overall decrease in overall Super Bowl betting is almost entirely caused by pandemic-led constraints, with the highest declines expected.

Largest single-event legal handle

AGA President and CEO Bill Miller said: “This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history.

“With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”

Drastically changing betting trends

In the COVID-19 pandemic, main results from the survey conducted by Morning Consult illustrate drastically changing betting trends. It found that 1.4 million Americans are planning to bet on a sportsbook in person, down 61 percent from 2020, and 1.8 million bettors are planning to place a bet with a bookie, down 21 percent.

The report goes on to show that 4.5 million Americans plan to put down 19 percent, a pool, squares, or similar bet, while 11.9 million Americans plan to bet with friends casually, down 18 percent. 56 percent of bettors intend to bet on the Chiefs as for the result, while 44 percent would put a wager on the Buccaneers.

Important to bet legally

Although previous AGA research has shown consumer uncertainty about the legal status of many online sportsbooks, customers agree it is important to legally bet: 65 percent of expected Super Bowl bettors claim it is important for their wagers to use a legal, controlled sportsbook for themselves personally.

The research also shows that as awareness and accessibility of legal betting options increases, so do the benefits for customers, with 34 percent of Americans remembering responsible gaming messages in the past year, up five points from 2020. Super Bowl bettors were also more likely to see material of accountability, with 53 percent of responsible gaming messages seen in the past year.

Miller added: “This data is an encouraging sign that our efforts to ground the expansion of sports betting in responsible gaming is taking hold.

“Responsible gaming is core to legal sports betting’s long-term success, and this is borne out by continued demand for consumer protections only available in the legal market.”

 AGA’s Have A Game Plan.® Bet Responsibly. is part of the industry’s initiative to increase customer awareness of legal, responsible betting. The campaign educates fans on the basics of responsible sports betting along with its partners, the National Hockey League (NHL), PGA TOUR, NASCAR, Monumental Sports & Entertainment, and Vegas Golden Knights.