The American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign has added SeventySix Capital as a new partner. The firm will be the first investment firm to join the campaign to encourage ethical sports betting. It invests in sports betting startups.
SeventySix Capital will promote the campaign through its social media channels, company podcasts, and newsletters as part of its commitment. It will also discuss this new alliance in an episode of the SeventySix Capital Leadership Series, its weekly podcast, which will premiere on September 1st, in collaboration with the AGA.
Importance of industry longevity
Wayne Kimmel SeventySix’s managing partner said: “SeventySix Capital shares the belief with the AGA that educating consumers on the basics of responsible sports betting is important to the longevity of the industry.
“We are proud to join forces with the AGA and other campaign partners as the first investment company partner in this effort. We will help promote Have A Game Plan, specifically with the entrepreneurs that are working to transform the sports betting industry.”
AGA Senior Vice President of Strategic Communications Casey Clark added: “We’re excited to partner with SeventySix Capital, whose innovative ideas and technologies reach widely across the sports betting landscape.
“The success of the legal sports betting industry hinges on a shared commitment to responsibility—and as American access to the legal market continues to expand, educating consumers on the importance of responsible betting is critical.
“We’re proud to welcome SeventySix Capital to Have A Game Plan and are thankful for their commitment to keeping bettors safe and informed.”
About the campaign
The AGA’s Have A Game Plan campaign focuses on the key concepts of responsible sports betting: setting a budget and adhering to it, betting in a social environment, understanding the odds, and playing with reputable, licenced operators.
Have A Game Plan was introduced in late 2019 by the association to educate sports fans on the concepts of safe sports betting. DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, the NHL, the PGA TOUR, Sightline Payments, Sinclair Broadcast Group, the Vegas Golden Knights, the Washington Football Team, and UFC are among the official campaign partners.