After the company’s merger with Eldorado Resorts, Caesars Entertainment has seen its gaming loyalty rewards program expand by 20 percent and 18 assets, lauding the programme as “the largest loyalty program in the world”.
The expanded business boasts a roster of more than 55 resorts across the US, including eight casino hotel properties on the Las Vegas Strip, following the cash and stock transaction.
In 16 US states, including Nevada, Colorado, Missouri, Iowa, Florida, Mississippi, Louisiana, Ohio, Illinois , Indiana, New Jersey , Pennsylvania, Arizona, North Carolina, California and Maryland, Caesars either owns or runs casinos.
Customers from the legacy rewards program of each organisation were easily incorporated on day one into the expanded Caesars Rewards loyalty programme. Members can now now use their loyalty currency anywhere in the company, as well as universally match their status.
Caesars Rewards, which was named number one in the USA Today 10 Best Readers’ Choice Awards for ‘Best Players Club’ in 2020, sees members gain loyalty currency through casino play, hotel stays, restaurants, entertainment and more.
For every dollar spent on any Caesars property or participating outlet, members receive at least one reward credit, with the status divided into Gold , Platinum, Diamond, Diamond Plus, Diamond Elite and Seven Stars categories.
The expanded rewards program offers more opportunities for consumers to earn and redeem points, benefiting members across a wide list of hospitality and travel partners around the world.
Anthony Carano, president and chief operating officer of Caesars Entertainment said: “Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them.
“Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers.”