Affilka, a monitoring app for affiliates developed by SoftSwiss, has introduced a new sportsbook module that will allow operators to track more accurate player details.
The new module will gather data on player appearances, registration, deposits and cash outs, which SoftSwiss has noted will boost its product line.
This is in addition to the data gathered by Affilka on bets, cancelled bets, wins, gross gaming revenue (GGR), incentives, balance adjustments, third-party payments and net gaming revenue (NGR).
Anastasia Borovaya, Affilka Product Owner at SoftSwiss explained: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects.
“The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”
Affilka consumers will benefit from the ‘significant improvements’ made to the commission creator for CPA and RevShare offers inside sportsbook ventures by the use of the new sports betting module.
Affilka noted that with RevShare transactions, sportsbook operators would be able to share with their partners a portion of their net sales. The update also ensures that the amount of profits payable to affiliates will be set or ‘defined by various performance tiers,’ such as the number of net income levels of FTDs, deposits or sportsbooks.
Meanwhile, changes to the CPA model would allow operators to create guidelines for the qualification of players that can be ‘based not just on their deposits, but sportsbook bets as well.’ This is in comparison to the ‘hybrid deals’ available that ‘include the same settings as the CPA and RevShare models.’