This week, Illinois-based distributed gaming operator Accel Entertainment signed an exclusive agreement with DFS and DraftKings sportsbook operator.
With immediate impact, Accel’s more than 2,300 video gaming locations across the entire state of Illinois will promote exclusive DraftKings content and programming through all Accel marketing platforms, including digital display screens in-location, to increase recognition and retention among its loyal player base for sports betting.
The partnership, Accel said, brings together the only US-based vertically integrated sports betting company the “leading player in video gaming in the United States.”
Andy Rubenstein, President and CEO said: “Accel is thrilled to join forces with DraftKings, the most innovative and recognisable sports betting brand.
“Our agreement with DraftKings enables Accel to significantly expand our reach, not only in the locations where we already operate, but also with new potential partners as we look to continue driving growth.”
The firm’s CCO added: “We have two strategic objectives to strengthen our business: differentiate our offering for establishment owners and deepen our player relationships.
“Joining with DraftKings is a strong first step towards accomplishing both goals. Sports betting is a social activity and bringing the leading DraftKings brand to our highly frequented local businesses will help those establishments win.
“Our players have also shown us their interest in sports betting through our free to play sports app AE.bet and with this relationship we are able to deliver them access to a best-in-class real money sports betting experience.”
Today’s announcement comes just weeks after the successful launch of the DraftKings at Casino Queen Sportsbook app, and the opening of a DraftKings retail sportsbook at Casino Queen’s East St Louis, Illinois casino.
Ezra Kucharz, CBO, DraftKings added: “DraftKings is excited to be working with Accel as we continue to reach more sports betters across the state of Illinois.
“This collaboration is a natural fit for us as Accel is a trusted brand who will provide on-the-ground support to complement our efforts in Illinois and beyond.
“We look forward to providing customers with more ways to engage with our exceptional content through Accel’s digital display screens.”
Celebrate our new partnership with DraftKings with a new Accel giveaway! Sign up using code SLOTS and create a DraftKings at Casino Queens Account before 9/19/20 and be automatically entered to win $5,000. Learn more at https://t.co/Zf7n1CFa0D #AEPlayer pic.twitter.com/ctf3dOCCW9
— Accel Entertainment (@AccelEntertain) September 9, 2020