In cooperation with the Italian organisation QLASH, Serie A side AC Milan has introduced a new esports side.
The team called ‘AC Milan QLASH’ will join the 2020/21 eSerie A TIM championship and play in FIFA 21 tournaments, including the FIFA Global Series and the World Cup FIFA Club.
Casper Stylsvig, AC Milan’s chief revenue officer said: “We’re happy to announce this brand-new partnership with QLASH. This agreement is another important step in our Club’s modernisation and innovation path.
“We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we’re delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH.”
Famous gamer Fabio “QLASH Denuzzo” Denuzzo and top FIFA 20 Playstation player Diego “QLASH Crazy” Campagnani joined the new esports squad, building on the success of QLASH at the Italian Esports Awards 2020 as the best Italian team.
The co-founder and CEO of QLASH, Luca Pagano, explained: “For traditional companies that have the courage to adjust and embrace innovation, Esports can represent a huge growth opportunity. We are thrilled and proud that AC Milan decided to pick QLASH as their Esports arm, not just for operation, but also at brand and commercial levels.
“AC Milan QLASH is a true, deep, and effective partnership. For sponsors that want to invest in the future, without neglecting the present or their traditions, together we will be able to offer the best of both worlds.”
In November, to kick off their initiative, the side will take part in the Brawl Stars’ World Championships mobile gaming title.
— AC Milan (@acmilan) November 2, 2020