Aaron O’Sullivan has been named Vice President of Online Casino Revenue at PointsBet, where he will be in charge of the company’s North American operations.
O’Sullivan will join the firm’s US executive leadership team and report to the company’s US CEO, Johnny Aitken, with nearly 15 years of international igaming expertise.
Shaping the online casino operation
Commenting on his new position, O’Sullivan said: “I am thrilled to join the growing PointsBet team and welcome the opportunity ahead, particularly in shaping the online casino operation within the company’s proprietary tech framework.
“PointsBet’s long-term vision and strategy to igaming gives me great confidence – the in-house tech foundation means online casino, and the company as a whole, can quickly adapt to the demands of the consumer in the growing, fast-paced North American market. The opportunity is enormous, and I think PointsBet is fantastically positioned to be a very legitimate player.”
O’Sullivan’s past job experience includes both huge multinational brands and start-ups. He has worked for a variety of organisations, including bet365, Boylesports, Rank Plc, Betfred, and 32Red, where he most recently served as Head of Games.
From his experience leading product development, operations, and marketing teams, he has a solid understanding of what constitutes a successful casino operation. He has worked in a variety of regulated markets around the world, including the United Kingdom, Spain, Italy, New Jersey, and others.
Said Aitken: “Adding best-in-class talent to realise the power of best-in-class technology is an important directive for the PointsBet team as we continue to grow and execute, and we are excited today to strengthen our online casino operation with the addition of Aaron O’Sullivan – a proven leader with extensive industry expertise.
“Aaron’s reputation speaks for itself, and his understanding of the current North American online casino landscape, as well as his knowledge of best practices to achieve success, will be of great benefit to the company as we continue to scale and realise the growing igaming opportunity.”
PointsBet announced the addition of NFL legend Drew Brees as a global brand ambassador earlier this month.