Nicolas Fleiderman has been appointed as A GAME ABOVE’s new Chief Executive Officer, replacing Steen Madsen, who stepped down earlier this year.
The hiring of Fleiderman comes only a few months after the consumer service strategies and consultancy company marked its first anniversary.
The new CEO’s primary focus in his new position will be on the company’s success in controlled markets across Africa, Europe, the United States, and Latin America, as well as the ‘omnichannel opportunity.’
Business model and team confidence
Fleiderman said: “Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain.
“Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts.
“I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark.”
Vast expertise in betting and gaming sectors
A GAME ABOVE, which reported Fleiderman’s hiring, praised his vast expertise in the betting and gaming sectors, adding that he has already filled C-level jobs with 15 major gaming firms around the world.
Fleiderman has also been in charge of managing “multi-million dollar M&A and management exits realised for established businesses” in addition to positions within “large state-owned companies and PLCs.”
A GAME ABOVE President Bill Pascrell III added: “An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob Famme and Ismail Vali’s experience and day-to-day.
“As President, I’m looking for the medium to long term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him.”