After announcing that it has signed a new agreement with Cardiff City, the 888 Holdings flagship sportsbook brand 888Sport has expanded its network of football partners.
Under the terms of the deal, for the remainder of the current 2020/21 season, 888Sport will become the club’s first training wear sponsor and worldwide betting partner.
888 B2C SVP head Guy Cohen said: “We’re delighted to announce this new partnership with Cardiff City Football Club and look forward to getting behind the club’s push to bring Premier League football back to the Welsh capital.”
The logo of the Gibraltar-based operator will appear in the first-team training kit of the EFL Championship club.
In addition, supporters of Cardiff City can gain access to advantageous betting odds and exclusive operator-offered competitions. 888sport will also launch a series of activation services in conjunction with the squad, specifics of which will be published during the season.
Executive Director and CEO Ken Choo of Cardiff City added: “Once again, I’m thrilled that we have entered into a partnership with a world-recognised brand like 888Sport.
“We’re very happy to have them with us for the season ahead and I look forward to seeing the opportunities they will help create for City fans.”
— Cardiff City FC (@CardiffCityFC) October 9, 2020