888 has signed a distribution agreement with Hacksaw Gaming, a Malta-based producer of online casino games, which will be facilitated through the Pariplay Fusion website.
As 888 continues prior agreements inked in 2021 alongside Casumo and BetVictor, the company cites the ongoing goal of aiming to “achieve innovation with every product” as a core facet of the partnership.
Showcasing casino content
Hacksaw Gaming’s COO, Marcus Cordes, said: “We are thrilled to have the opportunity to work with a leading online betting and gaming operator which will allow us expand our reach by showcasing our casino content to 888 players.
“We are confident that this partnership will grow over the next year and look forward to a successful launch this week. “
888 will host a number of the suppliers’ titles through its 888casino portal, including player favourites including Chaos Crew, Mystery Motel, Scratch Bronze, and Scratch Platinum.
888’s VP of B2C casino, Talya Benyamini, commented: “We are excited to be partnering with Hacksaw Gaming to strengthen our product offering for our casino customers.
“Hacksaw’s exciting titles will add to our existing diverse portfolio of casino games, helping us continue our commitment in delivering an entertaining and varied gaming experience for our players within a safe and secure environment. I look forward to building on this partnership.”
Last month, 888 Holding’s end of year, showed a strong performance in competitive markets, reporting a string of digital gains in what was described as a “landmark year,” with sales of $849.7 million, up 51.6 percent from the previous year’s $560.3 million.
The B2C segment, which includes casino, entertainment, poker, and bingo, increased 53.5 percent to $814.3 million (2019: $530.5 million), with first-time depositors up 42 percent.
Casino grabbed the lion’s share, raising 63.3 percent to $586.8 million (2019: $359.3 million), which 888 attributes to increased spending that resulted in an expanded suite of material.