888 Launch ‘Too Much Is Too Much’ Social Responsibility Campaign

LSE-listed 888 Holdings Plc online gambling group highlighted player moderation and awareness of excessive gambling behaviours by launching its new social responsibility campaign–’ Too Much is Too Much.’

888’s initiative will initially be launched in the UK on Facebook, Twitter, YouTube and other digital channels from 5-18 January 2020.

888 details in its campaign notes that’ Too Much is Too Much’ was developed as a result of customer research and consultation, which sees the LSE operator using’ everyday themes’ to relay its underlining message of’ encouraging moderation while highlighting the dangers of excessive play.’

888 Marketing details that its campaign will align with the broader corporate social responsibility agenda of the company in order to protect its customers and promote safe gaming environments.

Itai Pazner, CEO 888 Holdings, commented: “This advertising campaign is aimed at raising awareness of excessive gambling by using scenarios that anyone can relate to. We want to help customers think about the way they gamble.

“At 888, we put customer safety at the heart of everything we do and we are continuously investing significant resources to ensure customers can enjoy a safe and secure gaming environment with us.”