In order to coincide with Safer Gambling Week, 888 Holdings is to begin the roll-out of its new safe gambling invention called the Control Centre, this month.
The customer-centric interface will be available across the range of websites of the company and aims to provide players with an enhanced understanding of their gambling behaviour and further increase the prominence of the safer gambling tools of 888.
The company aims to ensure that safe gambling continues to be at the forefront and centre of the 888 user experience” via the Control Centre. Accessible to 888’s homepage users, the feature will provide customers with a ‘one stop shop’ to track their activities through intuitively presented data and take any required steps to monitor their gambling.
Initially, the Control Centre will be launched in the UK, with further localised versions due in the coming months to be introduced to customers in the other operational markets of the organisation.
The CEO of 888, Itai Pazner, explained: “As part of our wider Safer Gambling Week initiatives, we are delighted to announce the phased roll-out our latest safe gambling innovation, the Control Centre, initially launching to our customers in the UK this November.
“The first phase of the Control Centre will focus on making safe gambling tools more accessible and visible to customers, with several additional safe gambling product features due to be integrated over the coming months.
“The Control Centre has been developed over a number of months and we have identified new ways to ensure safe gambling remains at the heart of the user experience for all 888 players from the first time they visit our websites.
“The Control Centre will be an integral part of 888’s product offering moving forward and reflects our commitment to invest resources and expertise to create industry-leading, user friendly and AI -driven safe gambling tools.
“Our business rests on ensuring our customers are empowered to make safe and responsible decisions about their gambling. We are committed to continually investing in our teams and technology to prevent gambling-related harm and we are confident that this innovative feature will offer customers new levels of data and clear, transparent insights that will help them to stay informed and in control.”