888 Holdings has established a new partnership with BlueRibbon Software as the online gaming and entertainment solutions provider aims to provide players with an improved igaming experience.
It is also said that the latest deal is aligned with both companies’ strategies to enter new markets, partner with leading distributors, and maximise the value of cutting edge technologies and gaming platforms around the world.
Amir Askarov, co-founder and CEO of BlueRibbon, said of the new link-up: “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player.
“With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions.
“Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay.”
In addition, 888casino is also to offer players personal jackpots provided through the partnership with the goal of providing a fully personalised gaming experience for customers. Different tools are available for each player, such as a jackpot widget, which allows them to track their money pot progress.
“BlueRibbon is an internationally recognised marketing platform. With a powerful set of personalised tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino,” commented Guy Cohen, SVP of B2C at 888.
“Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.”