Game developer 4ThePlayer.com continued its development through collaboration with First Look Games.
This partnership means 4ThePlayer is increasing its marketing potential with operators and players internationally as their entire portfolio of games is available to the affiliate community around the world.
Including game details and dates for titles like 9 K Yeti and 1 Left Alive will be available through the web portal which will greatly increase their online presence, player awareness and establish a more productive communication stream.
Andrew Porter, 4ThePlayer CEO, declared: “4ThePlayer.com appreciates affiliates, we welcome any innovation that allows us to work closely with them. First Look Games provides that innovation on their platform.
“First Look Games not only introduces us to new affiliates but also makes the content discovery process for them easier.
“Accessing the audience reach of First Look’s affiliates will allow more players to discover mountainous wins on 9K Yeti and battle Zombies as the Lone Survivor in 1 Left Alive.”
The new partnership would allow the game developer to use the service of First Look Games, allowing game developers the opportunity to push up to two weeks before the launch of the game to affiliates and retailers, helping to build consumer excitement ahead of network launches and optimising the visibility of upcoming titles.
First Look Games ceo Tom Galanis has said: “Serving the affiliate and publishing sector by bringing the newest and best game developers to First Look Games is what we are all about, so adding 4ThePlayer to our client list is extremely pleasing.
“Their high-quality gaming content is already being noticed by the industry as a whole, so assisting them in moving forward and growing as a company is a real honour for everyone at First Look Games.”
For First Look Games, this deal continued a busy start to 2020, as they recently rolled out their precision management service.
The aim of the service is to alert affiliates to inaccuracies related to key game metrics that may occur in any of the game reviews or content shared on affiliate websites, as well as through social media, for any games featured in First Look Games such as return to player percentages, number of paylines and number of reels.